My client sought to penetrate the national olive oil market with an organic and high-quality product. I was consulted to develop a brand identity and create visual content that could effectively convey their unique story. The concept revolved around the Jbala People, particularly the women, who are known for their traditional white and red handmade towels worn around their waists or heads. The Jbala People reside in northern Morocco, in a region once known as Mauretania Tingitana.