Born and raised in Tangier, Morocco, a multicultural city strongly influenced by French and Spanish heritage in lifestyle, language, and architecture, I was immersed in a rich and vibrant environment that fueled my curiosity and nurtured an appreciation for diversity.

I hold a Master's Degree in Computer Science and Communications from the University Lumière Lyon 2, France, and have a diverse background in the digital industry, gaining hands-on experience in programming, graphic and web design, and agile project management. After embarking on a journey to Australia in 2013, I ventured into entrepreneurship, freelancing on photography and videography projects for emerging brands and artists. Returning to Morocco a year later after over a decade abroad, I shifted my focus to the fields of Industry and Architecture to align with Morocco's rapid economic growth.

Embracing the ever-evolving landscape of the internet, my pioneering spirit drove me to expand my skillset, delving into digital marketing, SEO, and social media. Today, equipped with a wealth of experience from diverse projects for small businesses and corporate clients, I possess all the necessary tools to propel your brand towards the digital success it truly deserves.